The multiple arms of the octopus are suggestive of a creature capable of doing a vast array of different things at once, so it is no surprise then that Rouan van der Ende’s company – which does digital art, branding, animation, visual effects and on-set supervision, not to mention film and post production services for TV, Web and cinema – goes by the name Eight Bit Octopus.Rouan says that his journey in the computer arts began at a young age, when he built his first 3D scene in Bryce while still in primary school. Ultimately he would go on to complete a degree in visual communication from the Open Window in Pretoria.Having worked for several major players in this space, he says his experience includes TV commercials and animated videos for KFC, Chicken Licken, BMW, Stimrol, Babysoft, Supersport and Yogi Sip, as well as a documentary called Ice World Pioneers: Antarctica.He says that he and his partner left the corporate world as they were hungry for more creative say and they wanted to learn film production, choosing instead to strike out on their own with eight Bit Octopus. Rouan says that what sets them apart is their passion and their skills, as they always push for higher quality and have the means to out deliver the competitors, despite having fewer resources.However, the company remains small and they he like to have the space and the means to accept interns and offer full time positions for established producers. They also want to have opportunities to land bigger campaigns and film projects in order to grow organically. This, says Rouan, can all be achieved with financial assistance, as they will be able to buy better equipment and acquire more office space.