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Ivan Potter’s definition of ‘heavy metal’ is somewhat different to that of the average teenager’s, since Ivan’s company - iLED Manufacturing – is focused on the manufacture of sheet metal products for a wide range of clients and sectors. “I thrive on building people by training and mentoring in a team environment. It is for this reason that I originally invested in a start-up company to build skills in sheet metal manufacturing. With a strong focus on import replacement, iLED provides the local manufacture of sheet metal products for the mining, retail and banking sector, to name a few,” he says. By combining electronic products with sheet metal to create what he calls ‘Clever Metal’, Ivan has built a company that produces a product that is better and cheaper than imported options. This, he says, is due to the fact that it can be manufactured to suit the exact requirements of the customer. “I believe that this business is ready for enormous growth, driven in part by the fact that the exchange rate makes importing product like this very expensive, and in part by the desire amongst customers to source locally. Of course, iLED offers a very strong technical and engineering capability, enabling us to marry sheet metal with local embedded microprocessor developed products. This means we can differentiate ourselves by producing an end-to-end solution across multiple vertical markets. Ideally, I want to leverage this potential growth to transform the business into a listed JSE entity.”

On-air Interview