Starting a new business can be a hair-raising experience for some, but Ntombenhle Khathwane has the perfect answer for that challenge, thanks to her AfroBotanics range of hair care products. Ntombenhle explains that she was tired of using harsh chemicals to soften and straighten her hair and instead wanted to wear it in its natural state. However, she could find no products that made her naturally coarse, dry and brittle hair manageable. “To most women, having good hair is part of their self-esteem. African women like wearing a variety of hairstyles, yet very few understand the science of hair and how to make it look its best. AfroBotanics provides a solution of quality, natural products that are able to penetrate hair to soften, moisturise and prevent breakage, especially if the hair is worn in a natural Afro.” She points out that AfroBotanics uses African botanical oils used for centuries to create hair moisturisers, conditioners and treatments for African textured hair. Natural hair, she adds, responds best to natural oils, rather than the heavy, industry-prevalent mineral oils. “AfroBotanics proves that women and girls can have soft hair without using harsh chemicals. This is exciting because the natural hair market and natural product market is growing rapidly and we are positioned to take advantage of this. My goal is to evolve beyond just hair, into a complete beauty brand. The aim is to supply the hospitality industry with hair and body washes and also launch a natural body wash range called Brown Skin Beauty. Finally, I am working on getting our products into a major pharmaceutical chain,” concludes Ntombenhle.

On-air Interview