Someone once said that the only necessities in life worth having are the luxuries. This is certainly an idea taken to heart by Adrian Lombard, whose company – Essential Life – is all about style and luxury. He says he is driven by the pleasure of creating functional spaces and unique South African lifestyle products that improve people’s homes, businesses and lives, and how they live those lives. He adds that he believes in well-conceptualised customer experiences, all with local content and a strong contemporary SA narrative. SA has a unique story, he says, and it is one that should be told through unique natural resources and materials. To this end, Essential Life designs and manufactures a variety of products, including a furniture range, an organic tea and coffee collection, bath consumables, ceramic collections, and leather work and travel bags. Additional services the company provides are the art direction of work, living and retail or hospitality spaces, custom product design and development and private label work for other brands. Adrian explains that he loves creating and designing and ultimately distilling products, concepts and spaces down to their essence. Essential Life is, he says, redefining quality in SA terms, and developing a brand that ensures private and corporate consumers can obtain high quality, locally designed products. He adds that buying local also engenders job creation and increased entrepreneurial spirit in the country. His goal, therefore, is to continue evolving as a global lifestyle brand, growing in size to create more jobs while manufacturing and designing a product range that can stand amongst the best in the world. In this way, he can also better expose SA designs and products to the global market.