Business success can never be achieved by playing the fool, but Shane Jegels has turned that on its head by playing with fuel! His company, Gulfstream Energy, sells petroleum products, as well as offering related services such as fuel deliveries, credit facilities, the installation of fuel dispensing equipment and the provision of the Gulfstream brand, generally to smaller service stations.He has some 22 years of experience in the industry, having begun his career as an engineer at the Caltex oil refinery in Cape Town. Shane has also worked for Sasol, Total SA and Masana Petroleum Solutions - a subsidiary of BP – prior to following his dream of starting his own business.Shane adds that he has learned the value of listening, in order to understand any potential customer’s need, pain or gain. Once this is achieved, it becomes easy to craft a commercial proposal that may be of value to them. In line with his initial vision, Gulfstream is fast to react to client needs and, since the business buys in bulk, it is perfectly positioned to offer excellent pricing with great administrative systems in support.While Gulfstream currently does not rival the large enterprises in the fuel market, he has enormous ambition. His goal is to develop the company into a recognisable fuel brand that will have at least 50 service stations, 3% market share and at least 30 staff members. Furthermore, explains Shane, he also aims to have made a start in converting from ‘black energy’ to green. This, he says, is in line with Gulfstream’s longer term vision to contribute towards Africa’s need to excel in the space of renewable energy.