When Oscar night comes around, Hollywood is abuzz at the thought of who will win the little golden statuettes, but precious little thought is given to those who work on post-production. This is a mistake, says Kirsten Leigh Galliard, owner of General Post, an agency that represents post-production and creative crew, as these people are a vital part of an industry that is deadline driven. She discovered the challenge when, working as a producer in the film industry she struggled to find freelance post-production and creative crew, until she learned of General Post. She was so impressed by the service that she eventually bought the company when the owner emigrated. In effect, she says, General Post recruits and develops top talent, manages their bookings and diaries, negotiates rates, collects their money and pays over their PAYE. It is all about finding the right person for the client, both from a skills and company culture perspective. In this way, Kirsten adds, her company serves both the client and the crew member. The company has access to a diverse range of skills and she knows her crews very well, meaning she can make personal recommendations, based on the particular brief. The company is set up to deal with just-in-time and after hours bookings and can manage unusual requests with ease. Most crucially, it can supply crew both locally and internationally. What really warms her heart, however, is the company’s social responsibility programme, called ‘SA's Next Top Filmmaker’. This, she explains, offers opportunities for young filmmakers to gain experience and contacts, while allowing General Post to recruit top young talent. Her goal, therefore, is to turn this project into a full-blown, sponsored multi-platform production, creating jobs and providing a much-needed boost to the entire industry.